Is it just my eyes or has Auckland City super-sized some of its street signs?

This is what we are used to:
But just along from that one above in the Viaduct area are these newer giant signs.

I reported the other day about the exciting plan to reduce the number of official signs and the forthcoming experiment in Kingsland.
I wonder if fewer signs means the ones left will be like these ones and make up for it in size so they can be noticed?

EARLIER: Auckland City plan to save our blighted streets

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